Hosted by IESE BUSINESS SCHOOL | The program is led by Prof. Sampsa Samila, Academic Director, and combines faculty insights, real-world cases, and peer learning with executives from diverse industries. Designed for senior leaders who want to move beyond the hype and truly understand how to use AI as a strategic lever in their organizations.

Over four intensive days, participants will: develop a clear strategic framework for AI, understand how AI enables automation, augmentation, and transformation, explore real business applications, opportunities, and risks and learn how to lead AI-driven change with confidence and purpose

The Artificial Intelligence for Executives program provides participants with a broader understanding of the power of artificial intelligence for businesses, including its impact on business models, sources of competitive advantage and organizational structure.

Understanding artificial intelligence
• What is AI and how does it work?
• AI applications: benefits and limitations
• Practical cross-industry AI implementations
• Key economic and business implications of AI

Working With AI
• Identifying AI opportunities and applications
• Planning and implementing AI solutions
• Developing a learning strategy to improve data and AI

Leading With AI
• Developing organizational AI competencies
• AI capabilities: when to build, buy or outsource
• Ethical ramifications of AI
• Designing data- and AI-driven organizations

Competing With AI
• Commercializing AI-based products and services
• Developing new AI- and data-driven business models
• Leveraging data for advantage in the value chain
• Protecting your business against disruption