21
Sep
Economic pressures are forcing consumers to make difficult decisions and budget carefully. As fall arrives, retailers preparing for the holidays should expect an underwhelming season. We are projecting only a 3 to 6% increase in sales over last year, down from 2022’s 6.6% growth.
On September 15, we released our annual AlixPartners Holiday Outlook Survey of more than 1,000 American consumers. According to the survey, 26% of consumers plan to spend less this holiday season than last year—a figure that rises to...