Past Event

Selling is Storytelling: Why that is Important in an International Context - Learn the Secrets to Success in Sales and the Cultural Differences between the EU and the United States

Tue. January 28, 2025 08:30 am - 10:30 am !Bank of Ireland NYC Hub New York, NY 10017

Selling is storytelling both in the United States as much as in Europe. With that said, stories are told in many ways and story lines are constructed differently depending on who shares them and where they are told.

Join us for a program that is about selling, communicating and the internal mind games we play when we are trying to sell someone on our stuff, our ideas or ourselves.

Our panel will discuss:

Common Sales Challenges and their impact on business and personal growth
• Irrespective of industry, we all share similar roadblocks
• Selling is about personal stories, client stories and communicating a vivid picture

How clear is your communication, do you know whom are you communicating with and why does that matter?
• How clear communication plays a part in why Sales people might fail.
• How culture, word choices and relationship building affects perception
• What is the client really understanding about the value you bring?

Selling is a science: The importance of having a sales system
As technology continues to disrupt sales and as buyers become more sophisticated, operating without a sales system is highly inefficient.
• The Traditional seller system and it’s pitfalls. A deep dive into the obstacles of the traditional seller’s system in comparison to the buyer’s system.
• The pitfalls and miscommunications that take place on technology platforms

Sales Techniques and how they translate across the Atlantic
• The BAT Triangle (Behavior, Attitude, Technique); Many sales enablement platforms focus on technique to improve sales. While important, technique is just one of the three necessary ingredients in building foundational success.

Why Equal Business Stature is Key in Sales?
• There are many reasons salespeople feel subservient to their prospects. We will examine why that is and it’s impact on the sales process.

A Symbiotic Selling System based on Respect and Trust
• Is my counterpart the right fit for me?
• Enhancing collaboration for a stronger team with more diverse ideas.

 

Participants will walk away with e new way of approaching the sales process that exemplifies equal business stature free of fear, anxiety and manipulation. Join us and be inspired!

 

SPEAKERS:
• Lisa Patti, Founder, C3SPEECH
• Aron Schreier, Owner, SANDLER
• Yvonne Bendinger-Rothschild, Executive Director, EACCNY [Moderator]

 

TIME:
8:30 – 9:00 AM Check-in | 9:00 – 10:15 AM Interactive Workshop | 10:15 – 10:30 AM Networking

 

NOTE: To make this program an interactive workshop, we have limited the number of participants to 25. This will be done on a first-come, first-served basis. EACCNY members will be given priority.

 

REGISTRATION FEE:
EACCNY Members: Free
EACCNY non-Members: Free

 

Registration is closed - it reached capacity.