Past Event

Webinar | Doing business in the United States: Starter Guide to Working with U.S. Market Specialists & Industry Consultants

Thu. October 23, 2025 10:00 am - 11:00 am !Online

The webinar series ‘Embracing global markets’ is a specialty workshop series developed by the European American Chamber of Commerce for the Enterprise Europe Network (EEN).

The webinars have been developed exclusively for the 'Enterprise Europe Network' by the EEN USA consortium, comprised of EACC New York, EACC Texas and EACC Carolinas and feature subject matter experts on a variety of topics relevant to companies expanding into the U.S. market.

The 3rd installment of the 2025 series is brought to you by the European American Chamber of Commerce New York.

WHO SHOULD ATTEND?

This webinar is tailored for European small and medium-sized enterprises (SMEs), startups poised for international expansion, European clusters and cluster managers, business advisers within the Enterprise Europe Network, and other European business support organizations, including all stakeholders of the ‘Friends of EEN’ initiative.

WHAT WILL YOU LEARN?

This workshop will provide insights on collaborating with U.S. market specialists & industry consultants to expand your business into the United States, incl.:
• Choosing the consultant profile according to your strategy (exploration, integration and implementation)
...> The differences between short-term and long-term approaches in choosing your consultant
...> The differences between a consultant entrepreneur and a commercial consultant
...> Swiss army knife or specialized consultants according to your needs
• Engaging U.S. partners: time is money, don’t be rude
...> Are you ready to expand? Preparation & self-analysis
...> How and what to prepare for a conversation with an advisor
......> Directness in communication is saving time on both sides
...> Responding within 48-72 hrs time is expected in the U.S. to keep all parties engaged (if answers are not immediately on hand, communicate how long it will take to share answers)
......> Cultural differences and expected levels of engagement
• What is a service and what “free advice” can you expect before you hire an advisor?
• What to consider when entering into joint ventures or other forms of partnerships
• Common engagement structures and costs for business consultants
• How to pick the right consultant / how to interview a business partner
• Setting expectations on both sides

 

SPEAKERS:
• Michael Sas, President & CEO, ACROSS FOODS
• Olivier Perrin, Founder, BECOMING ELSEWHERE ENTREPRENEURS
• Yvonne Bendinger-Rothschild, Executive Director, EACCNY [Moderator]

 

TIME:
10:00AM-11:00AM ET

 

HOW TO PARTICIPATE:
STREAM the webinar LIVE or JOIN the session via WEBEX to interact with our experts

 

 

The Enterprise Europe Network is the world's largest support network for small and medium-sized enterprises (SMEs) with international ambitions. EEN supports European small and medium sized enterprises and start-ups to innovate and expand in Asia, Africa and the Americas.

You can learn more about the EEN's ‘Embracing global markets’ webinar series here.