JTC Group | Raising Capital in Europe: A Practical Guide for US General Partners

As global appetite for private market strategies continues to grow, US general partners (GPs) are increasingly looking to Europe for their next wave of capital.

However, successfully raising capital in Europe requires more than a strong track record, it demands a nuanced understanding of investor expectations, fund structures, ESG frameworks and regulatory pathways that differ significantly from the US.

This guide explores what US GPs need to know to successfully raise capital from European institutional investors and position themselves effectively in one of the world’s most competitive fundraising markets.

Why US GPs Are Raising Capital in Europe

In this report, we explore:

• What European LPs are looking for in a GP, from strategy and ESG credentials to operational infrastructure and reporting standards.
• Which fund strategies are gaining traction among European institutional investors, including private equity secondaries, digital infrastructure linked to AI and defense-linked assets.
• How to navigate European fund distribution regulations, including AIFMD compliance, pre-marketing rules, AIFMD, and National Private Placement Regimes (NPPRs).
• How fund size affects LP appetite, and how emerging managers can still make their mark and compete for European capital.

US GP Guide to Raising Capital in Europe

Whether you’re a mid-cap private equity firm looking to diversify your fundraising base or a first-time fund manager seeking capital from European institutional investors, this guide offers practical guidance on what it takes to stand out in one of the world’s most competitive capital-raising environments.

Click here to download the report.

Compliments of JTC Group – a member of the EACCNY