As corporate boards and senior management increasingly focus on countering technological disruption and seizing new routes to growth, M&A is considered a fast lane to innovation and expansion.
For M&A to be effective, demonstrating how the combination can become more than the sum of the parts is crucial. This relies on best-in-class M&A integration strategies that allow the combined entity to achieve its potential. It’s the board’s responsibility to ensure that M&A is successful, and post-merger integration is key to its success.
When assessing potential transactions, boards should focus management’s attention on five areas:
- Big data and analytics
The ability of the organization to harness big data and analytics to enable more nimble and informed decisions about the newly integrated enterprise.
- The customer experience
How the new organization embodies a seamless, omni-channel approach to engaging customers and meeting their digital expectations.
- Cloud computing
Evaluating the speed and cost benefits of cloud computing and whether as a result of M&A there is an opportunity to move enterprise resource planning and other computer systems to the cloud.
Assessing the new partner’s cyber vulnerabilities and using the opportunity to craft a shared approach to incident response.
- Culture integration
Mitigating culture clash between traditional and high-tech companies by ensuring newly acquired management and board members have a seat at the table.
Many companies are investing significantly in M&A activity. It is critical to take advantage of digital technology and proactively address the challenges it brings, before and during the integration process.
By helping focus management on post-integration strategies, boards can position their organizations for continued success beyond the merger.
This article has been adapted from a white paper produced in association with Harvard Business Review Analytic Services.
Compliments of EY, a member of the EACCNY