30
Mar
Today, the EESC is releasing a study, entitled "The influence of Lifespan Labelling on Consumers", which clearly demonstrates the effect of lifetime labelling on consumer purchasing behaviour. And it's very clear: products labelled as long-lasting, such as suitcases and printers, would see a huge boost in sales, by 128 % and 70% respectively. Smartphones are markedly affected, with an increase of 41% on sales for products indicating a longer lifespan. Interestingly, the importance of the product lifetime to consumers...