02
Aug
By Hannes Abraham | Tanguy de Haan | Charles Gielen | Vincent Wellens
In its recent Nestlé v Mondelez decision (C-84/17P, C-85/17P and C-95/17P), the Court of Justice of the European Union (CJEU) confirmed that the acquisition of distinctive character by non-traditional EU trade marks (EUTM) should be established for the entire European Union not just a substantial part thereof.
In 2007, Mondelez, which wanted to use the same shape for chocolate bars, filed an application with EUIPO seeking a declaration of invalidity. According to Mondelez, the shape of the...