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October 28, 2016 – New York – More than any other country, American consumers make purchases that cater to risk-taking, adventure and personal values, according to global research by HSBC. This structural shift among US consumers’ purchasing habits is prompting companies to re-think existing marketing and business strategies.
According to the HSBC Future of Consumer Demand report, changing demographics and consumer behavior will present new opportunities for savvy American companies in the coming decades whilst posing threats to traditional business...