20
Aug
By Cameron Heffernan, Director US, Mach Media
Anyone who ever caught an episode or two of Mad Men won’t be able to forget the creative, booze-soaked, evocative pitch meetings Don Draper and his 1960s-era advertising colleagues delivered. In smoke-filled and testosterone-heavy rooms, Draper would go deep into an engaging (and often personal) story to play on the emotions of his audience and bring home the account. He knew the power of storytelling, and he could churn out a good one...