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ALFI: Asset managers should broaden their appeal to all savers in society
A report entitled “Beyond 10%: the case for enlarging the pool of retail investors in Europe’s investment funds,” commissioned by ALFI and prepared by research company Mackay Williams highlights the fact that there is a ?4 trillion pool of household assets in Europe that are not managed professionally and which is therefore either losing value or failing to grasp growth opportunities that are available through long-term investment vehicles. To capture these un-managed assets, fund groups need to look beyond the wealthiest 10% of potential clients, the report concludes.