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Danish Company Chooses Dream Racing To Get On Track For Team Engagement

When the Danish company Coloplast needed a venue and activity to complement their global sales training kickoff, they chose Dream Racing. We helped them custom build an integrated program for their 70 sales managers that would enhance their sales strategy and celebrate their successes of the previous year.

Starting with a morning of presentations in the state-of-the-art Media Center they then headed down to the track for a pit stop competition. Dressed in team unfiorms and feeling very competitive, sparks flew between teams as they participated in our “Pit Stop Challenge” where they raced against the clock to change tires and swap drivers. After further sales presentations, teams then moved to our theatre classroom for a briefing on correct driving techniques and safety procedures. They then headed to our 3D simulator training room to be challenged to achieve the best lap time of the group in the simulators with the help of one-on-one coaching from their professional instructors. Having learned the layout and particulars of the track, our hostesses guided them to our VIP lounge to put on their driving suits and helmets, and then out on to the track. Drivers pushed themselves and their cars to the limit under the guidance of their professional instructor for over 15 laps in our exotic supercars and then our Ferrari Race Cars. After a long day of teambuilding activities and sales training, the sales mangers left with unique memories and strong motivation.

Located just 12 miles from the Las Vegas strip, Dream Racing, at Las Vegas Motor Speedway, is home to a 5-star driving experience well-suited for low volume VIP events, company-wide rewards events. Dreamracing, a member of the EACCNY, has worked with major US and European companies. Among them Nike who brought 10 of their top executives, American Airlines entertained 150 strategic partners on an annual retreat, and Microsoft came for a massive 6,000 person product launch event.

Founders Ado De Micheli and Enrico Bertaggia are two championship-winning race car drivers claiming victories in endurance racing, single-seaters, and GT race cars. Their combined careers span four decades at the wheel. After instructing at Ferrari’s Corse Clienti, De Micheli and Bertaggia brought their passion to Las Vegas and founded Dream Racing.

© 2016 Dream Racing – a member of the EACCNY