Didit, an integrated marketing communications firm based in Mineola, N.Y., has acquired public relations firm Bridge Global Strategies LLC in Manhattan, Didit’s second PR agency acquisition within a year.
Bridge Global Strategies is known for its PR services for startups, and for help to overseas companies with U.S. market entry. The acquisition adds additional heft and capabilities to Didit’s growing public relations services.
“Bridge Global Strategies brings us international PR expertise and connections with companies around the world,” said David Pasternack, Didit’s president and co-founder. “In turn, our full suite of marketing services will be helpful to Bridge’s international and startup clients. Our interdisciplinary team has deep expertise in many specialized areas.” Keeping marketing communications services under one umbrella helps assure consistent messaging, he added. “It also provides a needs-based platform, rather than a tools-based bias, for selecting the right services for each client’s unique needs,” he said.
Lucy Siegel, founder and president of Bridge Global Strategies, commented that the PR agency role has expanded in recent years to cover a host of integrated communications capabilities. “Traditional PR channels are still important, but agencies must also be able to use new online technologies and channels effectively. The best way I can serve my clients is to team up with an agency that offers specialized expertise in a host of digital services. I’m delighted we’re joining forces with Didit to tap their excellent know-how for our clients. “
Did-it.com, LLC, founded in 1996, is a privately held industry pioneer in Search Engine Marketing (SEM) and Digital Marketing. Didit’s proprietary Maestro software is used for keyword evaluation and in auction-based bidding for pay-per-click ads. Combined with recent advances in the application of “Big Data” to SEM and display ad campaigns, Maestro gives clients an important edge over competitors. Didit also developed the “Managed Technology” model of cross-media digital marketing campaign management, earning both Inc. 500 and Deloitte Technology Fast 500 recognition. For more information, please visit www.didit.com.
Bridge Global Strategies LLC, founded in 2004 by Lucy Siegel, is a member of the European American Chamber New York chapter. They help overseas organizations and startups build visibility and market share in the U.S. For more information, please visit www.bridgeny.com .