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Guidelines for Creating an Effective Job Ad

The Job Ad is a marketing document designed to attract the right people who really fit your business. Company culture is proving to be a “must-have” rather than a “nice-to-have.”

ABOUT US: Now, describe your company culture, team culture, or positive nature of the manager. Sell your unique value proposition. Give a job seeker “what’s in it for them” if they choose to work with you.

REQUIREMENTS: Now, list the must haves, and the nice to haves, and make sure you distinguish between the two. What skills and qualifications are you looking for in your ideal applicant? Grab candidates’ interest with a clear title

TITLE: Be specific, and use keywords a job seeker would actually use to find this job. “Bean Counter” may be cute, but it will not be effective. Guidelines for Creating an Effective Job Ad Company’s Logo

ABOUT YOU (The Candidate): Then describe who you’re looking for

RESPONSIBILITIES: Here is where you will briefly describe the functions of the role. Don’t list it all out like you do in the job description. When looking for an experienced accountant, you don’t need to say that you need someone who knows the difference between a debit and a credit that should be given. Highlight the most significant responsibilities

CALL TO ACTION: Whether you have an applicant tracking system with a link to apply, or you need candidates to email you a resume and cover letter, be sure you give clear directions. Make it easy for them to apply Include a statement about your non-discriminatory practices assuring applicants that you’re committed to equal opportunity. And, include any other legal statements if you are a Federal Contractor.

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