The world is connected like never before and with growing personal networks of online devices at their fingertips, consumers in Europe are among those driving digital evolution. Our report, written in association with Retail Week, reveals the nuances and divergences in connected consumers’ behaviour and perceptions across Europe
If your business interacts with connected consumers in any way, be it in retail, digital health, transport and logistics or emerging innovations, you will appreciate that these differences create great opportunities.
Through research that questioned 7,000 consumers, comprising 1,000 from each of Belgium, France, Germany, Italy, the Netherlands, Spain and the UK, our report identifies consumer trends and the associated business and legal challenges. It will help businesses anticipate key issues in different countries and highlight how innovations may impact future strategies.