The Government decided today to upgrade the Swedish presence in New York by opening a salaried Consulate General. The Consulate General will open in December and replace the honorary consulate currently there.
The focus of the Consulate General in New York will be to promote the image of the innovative, creative and competitive Sweden of today. Trade and investment promotion at the Consulate General is expected to largely focus on conveying knowledge and offering a network and platform for promotion activities for Swedish companies. “In light of Sweden’s new export strategy, we see a need of a Consulate General in New York, one of the world’s most important cities for promoting Sweden as a brand. The business sector would like to see an official Swedish presence on the ground to promote contacts, trade and investments with the United States,” says Minister for Enterprise and Innovation Mikael Damberg.
The Consulate General will also work with cultural promotion and contribute to increased cooperation between Sweden and the United States in the area of culture, and also strengthen opportunities for Swedish cultural practitioners to work in New York. It will also conduct consular activities.
“Having a Consulate General in one of the world’s most important cities means that we can create greater knowledge about, and confidence in, Sweden and Swedish solutions. New York is a priority city for Sweden with a large number of Swedes and numerous Swedish companies there”, says Minister for Foreign Affairs Margot Wallström.
For a time, the Consulate General will use the premises that currently house the honorary consulate. Next year, the Consulate General plans to move to new offices. The new mission abroad will be staffed by two people from the MFA and a number of locally employed staff. The Government has not yet decided who will be appointed Consul General.
Courtesy of the Consulate General of Sweden in New York