CHICAGO and ST. LOUIS, Mo., – Audio branding continues to make waves in the marketing world in categories ranging from automotive to shopping malls and, most recently, in the hospital sector.
Barnes-Jewish Hospital in St. Louis, Mo., has selected Sixième Son USA to create its audio identity, including a custom-tailored audio DNA and audio logo. The distinctive music will be adapted to videos and commercials as well as customer service lines.
“We are pleased to collaborate with the hospital in helping it to stand out in its sector through its coherent audio brand,” said Colleen Fahey, US Managing Director of Sixième Son.
The first phase of the work is expected to be completed by April 1, 2015.
Brands continue to see the value in audio branding, which is more than just the verbal or visual brand expression. Audio branding, often called sonic branding, creates an entire language for the brand based on values, promise and personality. Barnes-Jewish Hospital will use its new audio brand across many platforms to engage with the patients in a variety of touch points.
To learn more about Sixième Son, please visit www.sixiemeson.com/en. Sixième Son is a member of the EACC New York Chapter.