08
Jun
In our first article in this series, What AI shopping agents will mean for customers and retailers, we outlined six imperatives retailers must act on to stay competitive in a fast-evolving landscape. As of late 2025, Amazon had launched Buy for Me, Google had rolled out agentic checkout with Gemini, and OpenAI’s Instant Checkout had gone live with partners including Etsy, Shopify, and Walmart. 2026 has seen agentic e-commerce go mainstream, with the market expected to be worth $236 billion by...