23
Apr
The consumer goods industry is running out of room to hide behind price. By late 2025, category volumes were slipping into decline even as retail sales stayed positive—a clear sign that topline gains are still all price, not product. With inflation pressures intensifying again from rising energy and shipping costs, pricing alone won’t cut it. The next wave of growth will have to come from something harder: winning back consumers through innovation, sharper portfolios, and flawless execution.
Why pricing is...