27
Jun
By Josephine Jay | Wilson Sonsini Goodrich & Rosati
On June 20, 2019, the UK's Data Protection Authority (ICO) published a report on adtech and real-time bidding. The report highlights the main problems faced by the industry when applying the General Data Protection Regulation's (GDPR's) stringent requirements, and calls for further engagement on these issues by the different adtech players in the space.
Background
When the GDPR became effective on May 25, 2018, it imposed new and strict obligations on companies processing...