Houlihan Lokey Advises Mineral Fusion Natural Brands

Houlihan Lokey is pleased to announce the sale of Mineral Fusion Natural Brands LLC, a portfolio company of North Castle Partners, to BWX Ltd. (ASX:BWX). The transaction closed on June 30, 2017.

Mineral Fusion Natural Brands is a leading natural beauty and personal care company and the owner of the market-leading Mineral Fusion brand with the No. 1 position in natural cosmetics. Its innovative collection of antioxidant-enhanced, mineral-rich cosmetics, hair care, body care, skin care, and nail care products are free from most harmful ingredients and are distributed at more than 4,000 stores across channels, including natural & specialty retail, select grocery & drug accounts, and Whole Foods Market.

Founded in 1997, North Castle Partners is a leading private equity firm focused on investments in consumer-driven product and service businesses that promote healthy, active, and sustainable living. The firm targets high-growth, middle-market companies in the beauty & personal care; consumer health; fitness, recreation & sports; home & leisure; and nutrition sectors, among others. North Castle is currently investing from its sixth fund and is headquartered in Greenwich, Connecticut.

Publicly listed on the Australian Securities Exchange, BWX is a vertically integrated developer, manufacturer, distributor, and marketer of branded personal care products with an emphasis on the natural segment of the beauty and personal care market. The company’s brand portfolio includes Sukin, DermaSukin, Uspa, Edward Beale, and Renew Skincare. BWX is headquartered in Melbourne, Australia.

Houlihan Lokey served as exclusive financial advisor to Mineral Fusion and assisted in structuring and negotiating the transaction.


Compliments of Houlihan Lokey, a member of the EACC