15
Feb
The Internal Market and Environment committees adopted on Wednesday their position on the rules on how firms can validate their environmental marketing claims.
The so-called green claims directive complements the already-approved EU ban on greenwashing. It defines what kind of information companies have to provide to justify their environmental marketing claims in the future. It also creates a framework and deadlines for checking evidence and approving claims, and specifies what happens to companies who break the law.
Verification system and penalties
MEPs...