18
Nov
What Is Greenwashing?
Broadly speaking, “greenwashing” is an umbrella term that describes companies marketing their products or practices as being sustainable or environmentally friendly in ways that may be unsupported by data or perceived as misleading or even false. The term greenwashing was originally coined by environmentalist Jay Westerveld in 1986, when he criticized the hotel industry’s “save the towel” movement as misleading. Westerveld argued that the industry’s true goal was not to reduce waste and help protect the environment,...