23
Oct
Key insights
CFOs who maintained adequate cash reserves or had access to cash wisely positioned their companies to deal with the immediate shortage.
Successful leaders found ways to increase revenue and decrease operating costs.
Once their company was stabilized, these CFOs began strategic planning with key stakeholders.
As COVID-19 spread in the United States, many small to mid-market companies were able to weather the storm — or even grow — during the crisis. Successful companies focused on liquidity, then stabilization,...