23
Oct
By Stout
Motivations and methods for valuing this high-profile asset class.
A trademark is defined by the United States Patent and Trademark Office (USPTO) as “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of another.”1 A properly developed trademark should quickly communicate positive or prominent characteristics of a company or product to the market. In this sense, a trademark can be an impactful, cost-effective marketing tool for companies that...