20
Sep
Matching florescent hues can be challenging, but digital strategies can help manage the process.Designers and colorists know how difficult it can be to get fluorescent colors right. Yet it’s also undeniable that these colors have a very strong draw on consumers across multiple categories, including sportswear, swimwear, and more. So despite the difficulties they present, the payoff can be great.
But what makes fluorescent colors so hard to achieve?
Shedding Light On The Challenge
Most colors become darker as more dye or...