04
Dec
By Joanna Dodd Massey, President & CEO of JDMA Inc
They may be young, but Gen Z now accounts for 40% of consumers and already influences between $29 billion and $143 billion in direct spending. Since the youngest of them are only nine years old, their buying power will continue to grow. That means their importance simply cannot be overstated. Despite having similar psychographics to younger millennials, Gen Z is distinct in a variety of significant ways that smart marketers...