18
Sep
By Joanna Massey, President & CEO, JDMA Inc.
Gen Z and millennials have come to expect their favorite corporations to take daring social stands—and any potential divisiveness of the stand itself is usually trumped by a company’s willingness to be completely open about it.
Chick-fil-A and Nike are two brands whose stances have stoked controversy, albeit on opposite ends of the political spectrum—and yet both are clear favorites for Gen Z. In Piper Jaffray’s recent bi-annual survey of teen brand popularity, Nike...