27
Feb
Entering the US market can often be a big step towards executing on the global growth strategy of a non-US company.
US expansion often comes with great benefits. A highly developed infrastructure and distribution channels, a large consumer base, the US is relatively stable with a well-defined legal framework to operate within and a highly skilled labor force to draw upon, to name a few.
However, expanding into the US for the first time is not without some risk. Identifying...