KeyBank | Middle Market Sentiment Report

On a semi-annual basis, KeyBank surveys over 750 owners and executives of “middle market” businesses across the US to see how they are viewing the current business environment and to learn what strategies they are deploying to achieve success over the next 12-months.

The middle market, which is generally considered to include all companies between $10MM and $1 billion in annual revenues, represents about a third of private sector GDP in the US and is considered to be the center of gravity for the entire economy.  The insights from these owners can therefore be a great indicator of current trends and challenges that are being felt across the country.

Our most recent report complied in November and December of 2025 (and attached here) shows that optimism in the middle market is at its highest level in the past 2-years and that companies are positioning themselves for growth over the next 12-months.  It also shows that companies are continuing to prioritize investments in technology, AI, operational efficiencies and building their employee base.

Click here to read the full report.

Compliments of KeyBank – a member of the EACCNY