19
Aug
By Isabelle Bart, Caliteam
Many companies, whether they are startups or already well established, think that market research can be done “offline” and remotely.
Customer discovery has been proven by many renowned experts such as Steve Blank as a great methodology to build a strong foundation to launch a product/innovation/technology.
Customer discovery consists of understanding customer needs through speaking to customers directly and creating true value as a fundamental principle for success. Customer discovery revolves around interviewing customers about their objective and...