02
Sep
Even before the world first heard of COVID-19, retailers had been rightly questioning if their traditional planning process was broken. Consumers’ behavior has become much more fickle, while their expectations from retailers have shot up over the last few years. Simply plugging in the prior year’s numbers, then, was already beginning to feel unreliable and incomplete. But the onset of the pandemic has completely upended planning.
Considering how much the world and consumer behavior has changed over the last 18 months, trends and numbers...