19
Aug
By H. Straat Tenney and Emma Bennett, Troutman Pepper Locke
Businesses invest an immense amount of time, effort, and financial resources into building their brand identity and overall cultivating a strong foundation of consumer trust. This trust is not only a cornerstone of a brand’s reputation but is also a critical component of its long-term success in the marketplace. However, with the rise of phishing attacks, a brand’s trust can be quickly weaponized against unsuspecting customers when bad actors create...