24
Sep
2020 has so far challenged many worldwide companies as well as the Swiss and German Small and medium-sized enterprise (“SME”) sector. It is not just COVID 19, but also issues like digitalization, climate change, sustainability and international competition which feature in so many management considerations. When investigating the business strategies of numerous SME companies in Switzerland and Germany, we observe important strengths which should help to weather these obstacles. These companies have taken decisive action to address the COVID...