22
Jan
By AEM Carnelutti
Big luxury brands have ignored e-commerce sales strategies for many years, while other commercial industries have commonly resorted to e-commerce stores as sale channels. The luxury brands’ view of e-commerce has radically changed in the last two years. Some luxury companies launched their own online platforms to sell their products directly to customers.
A recent EU Supreme Court decision may however stall the involvement of mass e-commerce giants, such as Amazon, in the European online luxury shopping.
On December...