30
Jan
Don’t be fooled by the press – they’re not invincible
There is a common misconception carefully fostered by the media – especially the press – that there is nothing that you can do when it hits you with misleading and damaging material. This kind of story can be generated by a business rival, a disgruntled employee, or merely the jaundiced imagination of a journalist. Bad press sells newspapers which want to trade the reputation of your brand or corporation, or...