Why marketers need to rethink how they communicate personal data use  In 2026, modern marketing principles will continue to run on insight and trends from consumers usage (of products and services) and interaction (on social media and e commerce platform).   From understanding customer journeys to personalising experiences, to utilising customer feedback (often in real time), data analytics fuel the connection between brands and consumers.  As these trends become less like “big data” and more real time marketing assets, they also risk becoming personally identifiable information. Analytics and technology allow someone’s existence to be predicted from consensus data such as where they order their pizza from and what cars they are test...

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If you’re planning to hire employees in the U.S., you’ve probably come across two common options: EOR (Employer of Record) and PEO (Professional Employer Organization). On the surface, they can sound similar—but they serve very different purposes, especially for international companies entering the U.S. market. Understanding the difference early can save you time, money, and a lot of confusion. What Is an Employer of Record (EOR)? An Employer of Record is a third party that legally employs workers on your behalf. This is often the fastest way...

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On February 6, the U.S. Department of the Treasury (Treasury) issued a request for information (RFI) seeking public comment on a proposed Known Investor Program and how it could streamline the Committee on Foreign Investment in the United States (CFIUS) review process. The RFI does not itself change the current legal, regulatory, or policy landscape. Instead, Treasury is soliciting input from investors, U.S. businesses, and other stakeholders to inform potential reforms, while preserving CFIUS’s rigorous national security review. This RFI creates a...

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The U.S. dollar strengthened against a basket of its peers by about 0.2% Tuesday morning as traders seek clarity on new tariff measures. A slew of Federal Reserve officials are slated to speak today, followed by February’s consumer confidence survey due at 10am. The dollar has lost about 0.5% year-to-date.   The British pound weakened slightly against the dollar on Tuesday following modest gains in the prior two trading sessions, as traders awaited comments from Bank of England Governor...

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