29
Aug
By Joanna Massey, President & CEO, JDMA Inc.
Millennials hate their label. Welcome to the club, because so did Gen X!
Millennials were first called Gen Y back when they were just kids born in the early 1980s. Then 2000 happened—we partied like it was 1999, the 20th Century became the 21st Century, and overnight the young adults entering the workforce stopped being Gen Y and became known as millennials. As marketers tried to identify this generation, so they could better...