12
Oct
Barriers have fallen: empowered by social media, consumers are becoming the new “bosses” of corporations and a powerful source of feedback. Thus companies must learn to effectively engage them, to reward them and to positively respond to online criticism, says customer relationship management guru Paul Greenberg.
He is the author of 'CRM at the Speed of Light – Essential Customer Strategies for the 21st Century', the first major customer relationship management manual of the 2.0 age, when the relationship between...