02
Jun
It is hard to resist the temptation to tackle business challenges with horsepower: big budgets, long timelines and large-scale technology solutions. But often, what is really needed is finesse, sleuthing and a commitment to the human experience.
We tend to over-index the hard outcomes like revenue, margin and under-invest in discovering the critical intangibles that drive long-term business.
What do I mean by “intangibles?”
• A broker focusing on sales commission might not realize that he can improve his closing rate by...