28
Apr
Retailers share a common conundrum. On average, 1% of consumers who visit an online retail website actually purchase a product. This means that 99% of potential shoppers get lost in the Internet ether, according to Oracle.
Turning the situation around is easier than you might think. About 45% of Internet users watch at least one video per month indicating that many retailers have a video-centric audience they didn’t even know existed.
These dynamics serve as context for a new paper entitled,...