19
Feb
The French Open is followed by 3 billion viewers around the world. In order to express the mythic stature of the tournament, The French Tennis Federation turned to EACCNY member Sixième Son. “We analyze what the brand aims to accomplish,” said Laurant Cochini, Director of Client Services for Sixième Son, “The musical creation becomes the brand’s identity.”
The main challenge presented to Sixième Son was to create a sound identity that encompassed The French Open’s Latin roots while remaining unique...